Persona
Legal
Privacy Policy
Catch Travel LLC · Last updated February 2026
Who we are
The Traveler's Persona is a product of Catch Travel LLC, operating at thetravelerspersona.com. When this policy says “we,” “us,” or “our,” it means Catch Travel LLC.
We build tools to help travelers understand themselves — and help the travel industry understand travelers better. The quiz is the starting point. Your data powers the rest.
What we collect
Account information
When you create an account, we collect your email address and, optionally, your name. If you sign in with Google, we also receive a profile photo URL from Google. We do not store your Google password — authentication is handled by Google directly.
Quiz answers and your persona result
When you take the quiz, we store your 25 responses and the resulting 4-letter persona code (e.g. RDTI). Your answers are linked to your account if you're signed in, or stored anonymously if you complete the quiz without an account.
Your persona code and type name are designed to be shared — that's the point. The buttons on your result page are there for exactly that purpose. The underlying answers that produce your result are not shared with anyone.
Travel profile (optional)
If you choose to build a Travel Profile, we store the information you provide: destinations you've visited, experience preferences, travel style notes, and a wishlist of future experiences. This information is private by default and is used only to power your personalized recommendations.
Community flags (optional and sensitive)
Your Travel Profile may include voluntary self-identification flags — for example, LGBTQ+ traveler, solo female traveler, or senior traveler. These are used only to inform safety and comfort filters in recommendations. They are never shared, never used for advertising, and never visible to other users or partners. Providing them is entirely optional.
Usage data
We collect standard web analytics: pages visited, time on site, device type, and general location (country/region level). We do not fingerprint your device or track you across other websites.
What we share — and what we don't
We do not sell your personal data. Full stop.
The following is designed to be shared, with your active participation:
- Your persona code and type nickname, when you choose to share your result
The following is never shared outside Catch Travel LLC:
- Your email address
- Your individual quiz answers
- Your travel history and profile details
- Your community flags
- Any combination of data that could identify you personally
We may share aggregated, anonymized data — for example, “38% of quiz takers score Rigorous on dimension one” — with research partners or in published materials. This data cannot be used to identify any individual.
How we use your information
- To show you your persona result and maintain your account
- To generate personalized travel recommendations based on your profile
- To send transactional emails (sign-in links, account notifications) — we do not send marketing emails without your explicit opt-in
- To improve and calibrate the quiz over time using aggregated response patterns
- To detect and prevent fraud or abuse
AI and your data
We use AI (Claude, by Anthropic) to power personalized recommendations and certain content generation features. When you request a recommendation, relevant parts of your travel profile — your persona code, travel preferences, and experience history — may be sent to Anthropic's API to generate a response.
Quiz responses may be analyzed in aggregate and anonymized form to improve the scoring system. Individual answers are not sent to any AI service for analysis without your knowledge.
Anthropic's privacy policy governs how they handle API data. We do not authorize Anthropic to use your data to train their models.
Third-party services we use
| Service | Purpose | What they receive |
|---|---|---|
| Google OAuth | Sign-in option | Your Google profile (if you choose Google sign-in) |
| Resend | Email delivery | Your email address, for transactional emails only |
| Anthropic | AI recommendations | Anonymized profile context when generating recommendations |
Your rights and choices
You can, at any time:
- View your data — your persona result, travel profile, and account information are available in your account settings
- Correct your data — edit any part of your travel profile or account details at any time
- Delete your account — deleting your account removes your email, quiz answers, and travel profile from our systems within 30 days. Anonymized data (persona code with no identifying link) may be retained for calibration purposes.
- Export your data — email us to request a copy of everything we hold about you, in a readable format
- Opt out of AI recommendations — you can use the platform without enabling AI-powered recommendations; your data will not be sent to Anthropic in that case
- Remove community flags — sensitive self-identification data can be cleared from your profile at any time
Historical quiz data (pre-2024)
If you took an earlier version of this quiz at dontgo.travel before 2024, your result may be in our database as part of a historical import. These records are linked to a pseudonymous identifier (an OAuth provider ID), not to an email address or name.
If you believe your historical result is in our system and would like it identified or deleted, email us with details and we will locate and remove it.
How long we keep your data
We retain your account and profile data for as long as your account is active. If you delete your account, personal data is removed within 30 days. Aggregated, anonymized quiz data may be retained indefinitely for research and calibration purposes.
Contact us
For privacy questions, data requests, or to exercise any of the rights above: